Sofia · by Otacta ↗
For manufacturers and multi-site operators

Plans change. Sofia keeps you on target.

A shift in demand or cost hits pricing, inventory, production and labour at once. Sofia catches it early, works out what to adjust, and your team decides.

Book a working session → Try a scenario below
Last quarter Margin slipped 2 pts. Found 6 weeks late.
This quarter, with Sofia
Caught in week 1. Fixed. +$48k
Sofia learns from every outcome →
Last quarter Margin slipped 2 pts. Found 6 weeks late.
This quarter, with Sofia
Caught in week 1. Fixed. +$48k
Sofia learns from every outcome →
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Live · since Q1’26
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Connects to the systems you already run
SAP Oracle Microsoft Dynamics 365 Odoo QuickBooks Cin7 Salsify Rithum Amazon Walmart Connect KeHE Square Toast DoorDash Uber Eats
Pick a scenario
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AreaWhat the change doesWhat Sofia decides
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01 · The problem

Margin rarely disappears in one bad call.
It leaks between teams.

Each team works from its own system and its own spreadsheet. By the time the numbers meet in the monthly P&L, the window to act has closed, and nobody can say which decision cost what.

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02 · How Sofia works

Every decision makes the next one better.

Sofia decides against your objective, measures what happened, works out how much the decision caused, and updates the model. The result is a ledger of decisions and their value, and a model fitted more closely to your operation every cycle.

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Swipe to watch the value compound→
03 · Live with customers now

We start in the mess.
Then we run it with you.

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Sofia · with {{ rvWho }} Live every week
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04 · One view

Connects the systems you already run.

Sofia reads from your operational and financial systems and from outside signals, keeps them reconciled, and gives each team the same picture of the business.

Live within a week Read-only connections, set up with your team. No migration, no new system to learn.
Systems and signals
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{{ ovSweep }} SofiaSynced {{ ovAgo }}s ago Live operating model Demand, inventory, production, labour, pricing, margin and cash, linked so a change in one shows up in the others. Reconciled hourly · every figure traceable to source
Teams and what they get
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05 · In practice

Plans with each team.
Recalibrates from what happens.

05 · In practice

Plans with each team.
Recalibrates from what happens.

Ask Sofia a question or let her run a workflow. Each plan is modelled against your objective and limits, routed to the people who own it, and measured once it runs.

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Sofia
Head of Operations Our main supplier is raising costs 6% next quarter. What should we do?
I modelled three responses against your 42% margin floor and current demand forecast.
OptionMarginVolume
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I recommend option 3. I've drafted the work for Pricing and Procurement and will measure the result against a no-change baseline.
ERP orders · 104 wks Supplier price file Elasticity −0.38
Send to Pricing and Procurement Edit plan
01
Connect your systemsRead-only to start. Most teams are connected within days.
Step 1 · Connectionsread-only
6 of 7systems connected
ERP104 weeks
Point of sale14 sites
WMS & 3PLstock · fulfilment
Accounting & GLP&L
Workforceshifts
CRMconnecting…
02
Set the objective and limitsTargets, margin floors, capacity and approval rules.
Step 2 · CEO sets the objective
Message Sofia {{ typed }}
Gross margin ≥ 42% Price change ≤ ±6% > $25k → CEO
Every plan is checked against these before anyone sees it.
03
Sofia plans by roleWorkflows for finance, operations and commercial teams.
Step 3 · Sofia plans the response
Main supplier raises costs 6% from 1 November. $210k of margin at risk this quarter.
Do nothingAbsorb the cost−$210k
Raise every price 6%About 3% of orders walk away−$95k
Raise 4% where customers are least price-sensitive, move 30% of volume to supplier BOrders hold steadyRecommended−$12k
Pricing and Procurement each get their part of the plan.
04
You approve or automateAccept, edit or override any decision, with full context.
Step 4 · Pricing lead approvesC-0420
Raise prices 4% on 40 products where customers are least price-sensitive
$198kmargin protected
−0.9%orders
✓within your limits
ApproveEditOverride
Let Sofia handle moves like thisUnder 3% and $10k, inside your limits
05
Impact is measuredAgainst a counterfactual, and the next plan is recalibrated.
Step 5 · Impact measuredsettled · week 1
+$75kin the first week, compared with doing nothing
Margin with the change
42.1%
If nothing changed
39.8%
Sofia learnedCustomers were less price-sensitive than expected. The next pricing plan starts from that.
06 · Who it's for

Built for the people accountable for the number.

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We work with
Founders & CEOs Heads of operations Heads of growth Supply chain & fulfilment managers E-commerce operations Finance & FP&A leads
You'll see value fastest if Sofia is built for operations where the same decisions repeat every week and affect each other.
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07 · Results

Measured against what would have happened anyway.

Two cycles from live customers. Confirmed results come from settled data; modelled results use the customer's own rates.

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08 · Measured impact

Every number shows its working.

For each decision, Sofia compares what happened with what would have happened without it. Every figure links to the data sources, the calculation and the model behind it, so finance can audit the result.

CycleDecisionActualWithout itImpactBasis
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09 · Security & models

Your data stays yours. So does your decision model.

Sofia runs inside AWS on Amazon Bedrock. The best models come in to reason. Your data never goes out to them.

Models Sofia can use
Claude Opus 5.5Anthropic GPT-6.1 SolOpenAI JevTypeSafe AI Llama 4 · NovaMeta · Amazon
Swapped as better models arrive. No lock-in.
Reasoning in → ✕ Your data out
Amazon Bedrock · your private environmentEncrypted · isolated
Your decision modelBuilt from your data and outcomes. Owned by you.
ERP · POS · WMS · GL · Workforce connected read-only
No prompts or outputs shared with model providers Never used to train AWS or third-party models Encrypted in transit (TLS 1.2+) and at rest (KMS) Per AWS, Amazon Bedrock data protection.
Why it matters Anyone can rent a general model. Only you will have your decision model.
General modelsame for everyone
Knows the world. Every company gets the same answers.
Your decision modelsharper every cycle
Learns how your demand, margins and constraints respond. Yours alone.
10 · Pricing

Pays for itself on the decisions you make with it.

Every plan runs Sofia on real workflows against measured outcomes. Monthly terms, annual saves 20%.

Every plan includesSofia works to your objectives every day, whichever plan you choose.
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{{ p.name }} Where most teams start
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All Sofia capabilities included
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Book a working session
What can you delegate to Sofia?
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One Sofia. Full capabilities. More of your business covered. All plans include Sofia's core operating capabilities. Pricing scales with the scope of the business environments Sofia supports.
11 · Where Sofia fits

Everyone added AI. Only Sofia checks if it worked.

AI agents look cheap until every session re-sends your history and nothing records whether a decision worked. Sofia's Live Decision Model™ keeps your context and every outcome in one place.

{{ c.tag }} {{ c.t }} Live Decision ModelTM {{ c.e }}by Otacta ↗
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Seven must-haves. Toggle to compare.
Compared Planning suites Analytics / BI AI agents
Sofia+ Live Decision ModelTM by Otacta ↗
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Even with all of these,the work still runs on
ExcelPlans, variances and reorders rebuilt by hand
A planner or analyst$77,710 to $148,080 a year
PeopleJoining the systems up every week
12 · Questions

What operators ask before they start.

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Learn more →

Bring one decision
that keeps costing you.

In a 45-minute working session we map it through your operation and show what Sofia would decide, and how the result would be measured.

Usman, founder of Otacta
1:1 with Usman, founder of Otacta.A decade running complex commercial operations in manufacturing, managing multi-million-dollar budgets and the decisions across demand, pricing, inventory and performance.LinkedIn ↗
Working session 45 min · prepared with Otacta
01What you bring
ObjectiveGrow revenue 15% this year without giving up margin
In the wayCosts move every month. Teams replan every quarter.
SystemsERPPOSPrice files+ yours
Limits
02What we trace
Pricing
Inventory
Production
Demand
Labour
Margin
03What you leave with
Worth$2●●k per quarter
Where it leaks3 product lines, 2 sites, 1 supplier
First workflowSofia on margin, every week
Otacta ↗ · Self-calibrating decision systems
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