Agents can act. None of them remember whether it worked. The LDM is the memory that makes every agent smarter.
A decision system that gets sharper with every cycle.
Every business makes the same decisions again and again: what to stock, produce, spend and price. Software records the results. AI makes the work faster. Neither changes how the next decision is made because of what happened after the last one.
Live Decision Model™
The LDM is the persistent layer underneath every decision. Each decision is measured, its outcome attributed to what caused it, and the method recalibrated. Decisions and outcomes accumulate into a living ledger of evidence, so the system knows what worked, under which conditions, and why.
Sofia builds a live operating model around your objective.
Sofia is the first product built on the LDM. Give it an objective and boundaries. Sofia models how demand, inventory, production, spend, margin and cash affect each other, makes the recurring decisions, and recalibrates from what happens. We are proving it first in lean consumer-product and consumer-health businesses.
Agents can act. The next generation learns from what happened next.
Usman spent a decade in commercial operations at Haleon, Allergan and Sanofi, building the pricing, demand and marketing-mix models behind the decisions those businesses ran on, and re-fitting them by hand, every cycle, as conditions moved.
That was the job: be the layer that recalibrates. Sofia and the Live Decision Model™ are that layer, built to run on its own.
Investors and partners
Otacta is early by design. We’re building it alongside a small group of investors, operators and strategic partners who want in at this stage. If that’s you, I’d like to hear from you.
Looking for Sofia? Customers start at otacta.ai.