A direct-to-consumer skin care brand with only two hero products wanted to grow conversions but struggled to target the right audience segments effectively. Manual campaign adjustments took too much time and didn’t scale.

With Otacta connected to their store and Klaviyo, the brand was able to:

• Automatically segment customers based on purchase history and engagement.

• Trigger personalized promo flows for first-time buyers vs. repeat customers.

• Adjust offers in real time to protect margins while boosting conversions.

Results in 30 days:

• 22% lift in conversion rates across both SKUs.

• Higher repeat purchases from segmented customer flows.

• Significant time savings with fewer manual campaign changes.

By combining Otacta’s AI-driven insights with Klaviyo’s communication flows, the brand unlocked more revenue from a lean product line while keeping operations simple.